M4V vs MP4: What Are the Differences?

By Nick Orin Updated on July 23, 2024

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Can you tell me what's the difference between a .M4V file and a .MP4 file? I'm confused about these two formats. Thanks in advance!

– Jimmy from Quora

Many users may don't know the similarities and differences between M4V and MP4. If you're one of them, don't worry. This article is going to explain the definitions of M4V and MP4 as well as the exact differences between the two.

Part 1. What Is M4V/MP4?

What is MP4?

MP4, short for MPEG-4 Part 14, is one of the most popular video file formats available today. Developed by the Moving Picture Experts Group, it's highly versatile and can store video, audio, subtitles, and still images. This makes MP4 an excellent choice for streaming videos online or storing movies on your device.

One of the biggest advantages of MP4 is its compatibility. Whether you're using a smartphone, tablet, computer, or smart TV, MP4 files play seamlessly without any issues. This universal support is why many people and platforms prefer MP4 for their video content. MP4 files also offer a good balance between video quality and file size, making them ideal for both high-definition videos and smaller, more compressed files.

In everyday life, MP4 files are ubiquitous. When you download a video, stream a show, or share a video with friends, it's likely in MP4 format. Its widespread adoption and flexibility make it a reliable choice for anyone looking to create, share, or enjoy digital videos.

What is M4V?

M4V is a video file format developed by Apple. It's similar to MP4 but includes Apple's FairPlay DRM (Digital Rights Management) protection, which is used to prevent unauthorized copying and distribution. Videos purchased or rented from the iTunes Store are often in M4V format.

M4V is primarily used within Apple's ecosystem. If you're an Apple user, you've likely encountered M4V files when buying or renting movies and TV shows from iTunes. These files work seamlessly with Apple devices like the iPhone, iPad, Mac, and Apple TV.

While M4V files can sometimes be played on non-Apple devices, DRM-protected files might not play on unauthorized devices or media players. This can be a drawback for users wanting more flexibility with their video files. However, for those using Apple products, M4V provides a smooth and integrated experience.

Part 2. M4V vs MP4: Key Differences

Understanding the key differences between M4V and MP4 can help you choose the best format for your needs. Here are the main distinctions:

DRM Protection:

  • M4V: Often includes Apple's FairPlay DRM, restricting playback to Apple devices or iTunes. Purchased or rented videos from iTunes in M4V format are generally limited to Apple's ecosystem.
  • MP4: Typically lacks DRM protection, allowing playback on a wide range of devices and platforms without restrictions.

Compatibility:

  • M4V: Primarily designed for Apple devices. While some non-Apple devices can play M4V files, DRM-protected M4V files often require Apple devices or authorized software.
  • MP4: Known for its broad compatibility across Android phones, Windows computers, smart TVs, and game consoles, making it a popular choice for general use.

File Extension and Usage:

  • M4V: Specifically used by Apple for videos from the iTunes Store. If you purchase or download videos from iTunes, they will likely be in M4V format.
  • MP4: A versatile format used by many platforms and services for various types of video content. It supports video, audio, subtitles, and other data.

Flexibility and Control:

  • M4V: Less flexible, especially with DRM-protected files. While great within Apple's ecosystem, M4V files are limited outside of it.
  • MP4: Offers greater flexibility and control. You can transfer, edit, and share MP4 files freely across different devices and software without restrictions.

Attribute M4V MP4
Developer Apple Inc. Moving Picture Experts Group (MPEG)
File extension .m4v .mp4
Video Coding Formats H.264 MPEG-4, H.264, H.265, and others
Audio Coding Formats MP3, AAC, AC-3, and others MP3, AAC, AC-3, and others
Supported Devices & Players Primarily Apple devices and players Most common devices and media players
Copy Protection Optionally protected by DRM Typically no copy protection
Pros DRM protection ensures media content cannot be used without authorization Highly compatible with most devices and players; easy to upload, copy, and move files
Cons Limited compatibility outside of Apple's ecosystem; DRM restrictions on copying and moving files None in terms of resolution; supports up to 4K resolution depending on codec

If you've ever felt restricted by iTunes' M4V format, you're not alone. Many people want to enjoy their purchased movies and shows on various devices without being tied to Apple's ecosystem. The good news is that you can convert your M4V files to MP4, a more flexible format, giving you greater freedom with your video content.

Part 3. How to Convert iTunes M4V to MP4

Imagine you've bought a fantastic movie from iTunes, but you want to watch it on a device that doesn't support M4V. Maybe it's an Android tablet, a smart TV, or a game console. Here's where converting M4V to MP4 comes to the rescue. MP4 is a universally compatible format that plays seamlessly on virtually any device, giving you the freedom to watch your favorite films anywhere, anytime.

To convert M4V to MP4, you'll need a reliable tool, and one such option is ViWizard M4V Converter. This software is specifically designed to handle M4V files and transform them into MP4 without any loss of quality. It's like giving your videos a new lease on life, freeing them from Apple's restrictions.

The process is straightforward. Download and install ViWizard M4V Converter on your computer. Once set up, you can easily add your M4V files to the program and choose MP4 as your desired output format. The software will take care of the rest, converting your videos in just a few clicks. Plus, if you have multiple files, ViWizard supports batch conversion, allowing you to convert several videos at once, saving you time and effort.

m4v converter

Key Features of ViWizard M4V Converter

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  • Convert iTunes movie rentals and purchases to common videos
  • Handle the conversion of iTunes M4V videos at 30× faster speed
  • Preserve multilingual subtitles, closed captions, chapters, and more
  • Support playing iTunes M4V videos anywhere and anytime

Step 1Launch ViWizard and Add iTunes Movies

Begin by downloading and installing the ViWizard M4V Converter on your computer. Once installed, open the program and click the Library button on the interface. This allows you to import your downloaded iTunes movies from the library, preparing them for conversion.

add videos

Step 2Select an Output Format

Next, click the Format icon located at the bottom left corner of the screen. Here, you can choose MP4 (Lossless) as your output format. MP4 is a widely supported format that works with most media players and mobile devices, making it a versatile choice for your videos.

set format

Step 3Convert and Transfer Your Videos

After selecting the format, click the Convert button. ViWizard will handle the rest by removing the DRM protection and converting your iTunes movies to MP4. Once the conversion is complete, you can play your videos on any compatible media player. Additionally, you can transfer the DRM-free MP4 files to your Android phone or other devices using a USB cable, allowing you to enjoy your content anywhere.

convert videos

Conclusion:

Whether you're using a Mac or a Windows PC, ViWizard has you covered. The software is available for both systems, so you can choose the version that suits your needs. By converting your M4V files to MP4, you're unlocking a world of possibilities, making it easier to enjoy your iTunes movies and shows on any device you prefer.

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